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Creation in Isolation

Exploring the relationship between deteriorating wheat-paste posters and the physical advertising landscape

Much of my work is situated around groups of people. Music, editorial portraiture and fashion, which is going to prove challenging in the immediate future.

Lately, I have been exploring the nuances of wheatpaste posters deteriorating as a metaphor for these ads quite literally eroding. There’s a few small construction projects in my neighborhood where Williamsburg is split from Greenpoint. The characteristic temporary green wooden walls get a regular rotation of bright advertising posters but with these sites halted and all our creative industries at a stand still, new posters aren’t going up.

“This time is causing a rethink and revaluation, and I have to be truly grateful that in spite of a challenging times that I can do so.”

Weather has worn them down since lock down began, parts are flaking off and site owners have tried to remove some in a hastily fashion.

Through this process and patience, collages started to appear from the multiple campaigns pasted over each other. Faces would appear through torn paper, random letters, body parts, design elements, a piece of a tag by a local graffiti writer. Although random in appearance, some of them seemed almost perfectly placed.Weather has worn them down since lock down began, parts are flaking off and site owners have tried to remove some in a hastily fashion.

It reflected that our city that ‘never sleeps’ was now still. Musicians and models faces peek out from under paper, like how we all peer out our windows wondering when we’ll be able to return to something that resembles what we collectively deem ‘normal’. Ads for now cancelled summer concerts, new fashion campaigns that unfortunately launched right before the outbreak appear at once melancholy but also evidence that time will march on, things will change and new ideas will emerge.