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Fast Company Innovation Festival: Brands Taking a Stand

Madison Square

27 October, 2017

Every day, an increasing amount of companies—from startups to Fortune 500—discard the notion that social activism and corporate business should not mix in the face of increasingly politicized times. We joined Sonos‘ Joy Howard, Repel Clothing‘s Ivan Wicksteed and Girlboss‘s Ali Wyatt as they dove into a discussion on why brands are finding it riskier not to take a stand on social activism—and what entrepreneurs and other executives can do to match their sociopolitical mindset with their branding. The Conversation was Moderated by NeueHouse’s CMO, Nicole Bush as part of the Fast Company Innovation Festival.

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