Built for Broadcast

The Storied History of NeueHouse Hollywood

CBS – 1 Min

An ode to Old Hollywood, NeueHouse Hollywood occupies the original CBS Radio Building and Studio on Sunset Boulevard, the world’s first structure built intentionally for broadcast and live audiences. Here, genre-defining artists built their legacies where the baritone voice of Orson Welles suffused the nation’s airwaves and Lucille Ball wisecracked her way into living rooms. Frank Sinatra, Janice Joplin, Barbara Streisand, The Beach Boys, Simon & Garfunkel recorded some of the biggest hits of the 60s on the CBS campus. 

Rich with history and cultural significance, 6121 Sunset Boulevard, is a living homage to entertainment history in Los Angeles. Designed by the architect William Lescaze, the now iconic structure first opened in 1938 and the epitome of modern broadcasting.

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Lucille Ball - I Love Lucy, Studio A
Lucille Ball filmed the pilot of I Love Lucy, the first multi-camera sitcom with a live audience, in Studio A.

Constructed in 1938, Columbia Square emerged as a cutting-edge technological marvel of its era. Designed by the renowned architect William Lescaze in the International Modernist style, the building boasted state-of-the-art recording studios and theaters, solidifying Hollywood’s status as the epicenter of the entertainment world.

Beyond the stellar performances of its stars, Columbia Square became the epicenter of an industry marked by innovative engineering, groundbreaking sound effects, and pioneering advancements in editing and film.

CBS – 3 Min

From writers to performers to producers and visionaries of all kinds—it is truly awe-inspiring to think about the creative legacy within these walls, and the one that continues today.